The Instagram social media is an active platform that boasts of well over 750 million monthly active users, worldwide. And that makes it pretty easy for your posts to get ‘missing on transit’ if you aren’t using your hashtags correctly.
Conversely, social media-savvy business owners who understand the power that this huge online audience-tool wields are taking vast advantage of it by developing image-centric content marketing strategies with excellent hashtag-combination. They understand that even the best of images and graphic designs in the world don’t mean anything if no one is seeing them – you may want to consider the power of Instagram hashtagging!
You should settle in your mind that hashtags are a powerful set of tools that are capable of giving your posts tremendous visibility and reach. They literally bring you right in front of your target audience, attract the perfect followers in your niche, and consequently increase your engagement while helping you to develop a custom, recognizable and more valuable brand image.
Understanding the amazing power that Hashtags wield can give you unlimited visibility, and significantly promote your business to a whole new level of success within a very short period of time. But when used at random, or too frequently; without a definite strategy in mind, they become somewhat pointless, and inefficient! An example is #excited #overjoyed #prettyme #chillingoutforadrink.
To give your business’ Instagram posts the required visibility that would give it optimal engagement, and better conversions, we have put together this ultimate Instagram hashtags guide in 2018 – to help you attract the right followers.
With almost a billion Instagram users and daily sign-ups, millions of photos and texts are posted on this powerful social media every single day. And Instagram is playing its role in ensuring that the right people get to see the right content. Your guess is as good as mine – the hashtags! It is safe to say that ‘hashtagging’ is one of the site’s primary indexing tool. The more reason why you must understand how to take maximum advantage of this extremely powerful tool.
Simply put, having the relevant hashtags accompanying your posts increases its visibility and chances of the right people coming across your content. And the best hashtags are often the ones that are trending, which invariably, are the ones more users are likely to search for, the most.
A smart way to determine this is to simply search for the ‘top Instagram hashtags for 2018’ in your favorite search engine. Here are a few other tips:
This feature is available on all Instagram business profiles. It enables you to check how your hashtags are trending; its impressions and views.
Click on the "View Insights" and it will show the stats of the post. Slide down to the end and you will be able to see how many hashtags that posts uses.
If you are using InstaSky, now you can get more Hashtags insights. You can see your the Top Hashtags used in your last post. This is super useful to track that you are using the hashtags correctly and you don't over use an specific one. Also they are linked to the hashtag page so you can easily check them.
Following trendy hashtags on Instagram lets you stay abreast of the latest updates in various Instagram communities that are related to your interests. A quick way to do this is to open the hashtag page and click on the ‘follow’ button.
Clickable hashtags (and usernames) in your Instagram bio, makes your bio even more efficient and functional; from promoting your Instagram community to featuring your branded content and more. Simply add the ‘#’ symbol as a prefix to any word in your bio to make it a clickable link that leads visitors to that hashtag.
Adding hashtags to your Instagram Stories makes your content more discoverable and searchable even from Instagram’s Search & Explore page.
Instagram Hashtags, like on Twitter and several other social media organizes the text, photo, and video content.
Every Instagram post that you create can be accompanied by a caption and up to 30 hashtags. These hashtags empower the platform to organize your posts into their various categories; making them easily accessible and discoverable by the right audience.
Understanding the various hashtags; their uses and corresponding audiences is fundamental to developing an effective Instagram hashtag business strategy. These hashtags include:
They are unique to your business or brand identity. And could comprise of your tagline, business name, products or campaign.
Like branded hashtags, these hashtags connect like-minded users around a specific niche or subject. A major dissimilarity from branded hashtags, however, is that they are often more comprehensive and less focused.
Unlike the branded and community hashtags that serve permanent functions, the campaign hashtags are usually shorter-lived; ranging between a few days or weeks, and sometimes, a year. The reason being that they are often linked to specific campaigns, such as a new product launch or partnership.
How well your posts will perform on Instagram is largely determined by your use of the relevant hashtags. It is, therefore, important that you are strategic about the hashtags that you use.
You also need to avoid the common error and assumption that any “popular” Instagram hashtag would get you tons of likes and comments simply because it has been used millions of times on the platform. Rather than committing the same error, it is smarter, and even more rewarding to use the top Instagram hashtags that are associated with engaging communities, or those who are related to your specific target audience or industry.
So, how can you find these creative, engaging, and community-friendly hashtags?
There are several ways you can approach this. The smartest of them, however, is that you research what Instagram hashtags your competitors, audience, and industry leaders within your niche are already using. You also want to narrow down on your search to more specific audiences in your niche.
Research Your Audience
Research Your Competitors
Research Industry Leaders
Find Related Hashtags
Understanding the amazing power of Instagram hashtags and how to make them work to your full advantage is a great way to grow your business in 2018, and beyond. Conversely, doing it incorrectly could hurt your account or spell complete doom! These, notwithstanding, knowing how to use the hashtags is equally as important as knowing when to use them – and this means using them as often as possible.
So whenever you share an Instagram post or story, your primary goal must be that your posts get maximum visibility, and is seen by as many people as possible. And this can only be when you use the right Instagram hashtags appropriately.
Perhaps you are wondering if there are any exceptions to the use of hashtags; if there possibly could be any occasion where its use may not be necessary. The simple answer is ‘sometimes’. When sharing a personal story or anecdote that is somewhat casual, the import of its message and intent would determine whether or not it makes sense to use hashtags.
Although there aren’t any specific rules for the number of hashtags that should accompany your post, some social media experts recommend an average of 10 hashtags, while some others suggest that the use of as many hashtags as possible increases your chances of being easily discovered by the right audience.
In the end, you are at liberty to use whichever numbers of hashtag or strategy that you feel very comfortable with, and works best for you.
The famous elementary school arithmetic formula that zero multiplied by even a thousand, or more, is zero, is fundamentally correct here! Simply put, a thousand wrong hashtags gives you absolutely NOTHING!! Which is why you must be intentional with your use of Instagram hashtags. Only use hashtags that are constantly searched and followed by your target audience. This is also a great place to include branded, community and campaign hashtags.
With the right Instagram hashtag combination and density, comes the need to make your posts trend for these hashtags, and come tops…
Speaking of which those top posts that pop up in the results page whenever you search for Instagram hashtags tell you about the most relevant content related to the researched hashtag.
And this is determined by the total number of likes and follows that your Instagram posts attract within a very short period of time. It signals that you have engaging and great content.
Getting your Instagram content to attain the ‘top posts’ category for a hashtag is a sure way to get discovered by new users. It can also result in a huge followership effect that practically makes your post go viral on Instagram.
Two great ways to get on the Top Posts for an Instagram hashtag are:
Picking the right hashtags; that ultimately
Generate tons of engagements – for your posts
Having selected the right hashtags, your focus should be on getting as many engagements, and as quickly as possible. A great approach to this is to schedule your Instagram posts to publish when your target audiences are most active on the platform. If done correctly, a huge interaction with your posts would make Instagram increase its visibility on more users’ feed.
Amidst all of these different strategies that are geared towards having a unique Instagram business presence and great engagements, it is important that you create your own branded Instagram hashtags and maximize its potentials.
With these hashtags, you can start great conversations with your Instagram followers, and increase your visibility in a very professional way! Here are some great ways to get this done:
Inspire your Instagram community
Use content generated by users (UGC)
Create custom hashtags for your events
Develop deeper connections with your followers through interesting ‘behind-the-scenes’ posts
Promote your brand; new products or services – the ultimate!
Leveraging Instagram hashtags strategy for your business is a great way to connect with both new and existing customers. Thus enhancing the required visibility for Instagram users to easily find relevant content created about your brand, by your followers, and to foster financial rewarding long-term business relationships with influential partners on Instagram!